1. Key facts
Every number in the dossier must match your property data. Check them against the source once more at the end.
- Price, currency and whether costs are included
- Living area and plot area, shown separately
- Rooms, bathrooms, parking, terraces
- Year built and condition, and the year of renovation if any
- Energy class; if the certificate is still pending, say so openly
2. Location
“Mallorca” alone tells the buyer little. Name the municipality and the area.
- Municipality, district and type of location (sea, mountain, town centre, urbanisation)
- Distance to the airport, Palma, the beach and the nearest town, in minutes and kilometres
- Amenities nearby, only if they really exist
- What might count against the location, such as road noise or a steep drive, named honestly
3. Photos and floor plan
- A strong cover image, then exterior before interior, from overview to detail
- All rooms, including the unspectacular ones
- A floor plan on which rooms and areas are legible
- Consistent light and tidy rooms
4. Documents buyers ask for
Which documents a sale requires depends on the property and changes over time. Settle the list with the notary or gestor. Buyers typically ask for:
- Proof of ownership (nota simple)
- Cadastral reference and property tax (IBI)
- Habitability certificate and building permits
- Community fees, if the property belongs to a complex
- Energy certificate
5. Text
- Concrete rather than flowery: what is there, how big, how far
- No superlatives without proof
- Promise nothing that is not in the data
- Tone and language that suit the buyer
6. Sending and contact
- A contact block with the name and phone number of the contact person
- As a link rather than an attachment, with an expiry date if the property is not yet public
- Follow up after a day or two if the link was opened